PreMiumization,
as strategy
business growth
PreMiumization,
as strategy
business growth
We help businesses increase profitability by elevating perceived value and creating exceptional customer experiences
Premiumization
A strategic approach that increases margins by enhancing the perceived value of a product, resulting in sustainable improvements in business performance.
Directions
[1]
Master class
«Anatomy of the Premium Segment»
Master class
«Anatomy of the Premium Segment»
FORMAT:
Online / Offline / Corporate
DURATION:
1.5 - 3 hours
FOR:
Managers, directors of development, marketing, products, and service
WHAT WILL BE COVERED:
- The evolving premium customer landscape
- Aesthetics and seamless customer journeys
- Economics of premium products and services
- Behavior of premium customers
- The Russian market of premium brands
- Best practices in premium sales and service
RESULT
A practical framework for premium segmentation, key market insights, common competitor pitfalls, and a clear understanding of transformation outcomes
[2]
Strategic workshops
«Transformation of the premium segment»
Strategic workshops
«Transformation of the premium segment»
FORMAT:
Online / Offline / Corporate
DURATION:
5–7 sessions, timeframe — 2–3 months
FOR:
Companies ready for a systematic transformation of the premium segment
WHAT WILL BE COVERED:
- Assessment of the current product proposition
- Building a digital customer journey
- Crafting a distinctive brand story
- Enhancing employee training programs
- Developing sales and service standards
RESULT:
Transformation plan, Product and service architecture, Detailed customer journey, Economic model and KPIs
[3]
Consulting
“End-to-End Premium Transformation”
Consulting
“End-to-End Premium Transformation”
FORMAT:
Full audit, implementation, training and control
DURATION:
From 6 months
FOR:
Companies looking to transform and scale their premium business
SUPPORT FORMATS:
- Development of a premium segment strategy
- Addressing product and service challenges
- Comprehensive market analysis and competitive environment assessment
- Developing and validating growth hypotheses
- Advisory support for complex business challenges
- Monitoring the implementation of changes
- Team training and development
STAGES:
- Diagnostics
- Development of a roadmap
- Implementation of changes
- Monitoring and adjustment
Guarantee system
Milestone-based payments, clearly defined KPIs, and measurable results
Founder
Lyudmila
Astafyeva
A premiumization expert with over 15 years of experience in leading financial organizations in Russia.
Worked with leading banks and consulting firms to develop products and services for affluent and high-net-worth clients.
Worked with leading banks and consulting firms to develop products and services for affluent and high-net-worth clients.
Many projects have received market recognition and nominations from Frank Research Group as the best premium solutions in their categories.
Citigold Private Client
Launched a value proposition for ultra-high-net-worth clients.
Orange Premium Club
Established a next-generation premium service framework from concept to execution.
DOM.rf
Developed DOM.RF's premium offering from the ground up
Alfa Only & Gazprombank Premium
Relaunched and repositioned Alfa Only and Gazprombank Premium, significantly strengthening their market proposition
Metrics
Results of a Systematic Premium Transformation
A systematic approach creates transparency, reduces inefficiencies, and enables sustainable business growth
A systematic approach creates transparency, reduces inefficiencies, and enables sustainable business growth
Process
Indicator
Before implementation
Average check
Average check
+70%
35,000 RUB
59,500 RUB
Number of products per client
+139%
1.8
4.3
Customer churn
-64%
22% per year
8% per year
Acquisition cost
-31%
18,000 RUB
12,400 RUB
ROI of premium-segment investments
+211%
90%
280%
Our
approach
- [01]
Market Intelligence
Researching premium segment markets and consumer psychology.
- [02]
Operations & Launch
Training sales and service teams, managing customer experience standards.
- [03]
Premium Architecture
Orchestrating product, service, communications, and the entire customer journey.
- [04]
Brand Differentiation
Crafting a genuine value proposition for premium — beyond a higher price tag.
Performances
