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We create
newvalues for business

We create newvalues for business

We create newvalues  for business

We help businesses grow by increasing perceived value, optimizing pricing, and creating exceptional customer experiences.

25+

Successful projects

15 лет

Experience working with banks

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luda
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About us

Our team

Project founder, business premiumization expert
Lyudmila Astafyeva
Over 16 years in the banking sector. Over 8 years as a manager.
Main work directions:
Expertise in investments, service packages, building customer service and sales processes, developing the product vision for digital solutions.
Experience in launching a premium banking offering from scratch.
Experience in quickly hiring IT teams and launching digital products.
Head of system and business analytics.
Dmitry Fionov
Over 8 years of experience in automating and optimizing processes at top Russian companies (Sberbank, Gazprombank), with over 50 major projects completed.
Main work directions:
Automation of sales accounting, motivation, service, accounting, marketing, IT departments, and technical support processes.
Preparation of documentation, conducting assessments and accreditation of IT maturity.
Description and configuration of in-house IT architecture for websites and CRM systems.
Head of customer experience
Natalia Kalinina
Over 10 years of experience in consulting and the banking sector (Deloitte, Sberbank, Alfa-Bank).
Main work directions:
Conducting market research and in-depth interviews with clients at the Discovery stage, using design thinking tools.
Analyzing customer experience and the quality of customer service for premium clients.
Launching and managing projects to develop and implement product offerings, as well as testing hypotheses with clients.
Head of UX/UI, branding and product design.
Elizaveta Pshenitsyna
Over 13 years of experience in 3 major fintech companies + 100 qualitative and quantitative studies.
Main work directions:
Creating unique user solutions through Discovery.
Comprehensive analysis of UX/UI metrics.
Optimizing processes for specific business objectives.
Development of analytics solutions of varying complexity, from online monitoring dashboards to strategic management reporting.
Ivan Zagrebaev
Over 15 years of experience in major financial companies.
Main work directions:
Developing a plan for transitioning to a new management model, so that data becomes a source of profit and a driver for business development.
Creating a metric tree, a system of key performance indicators and reports for all management levels.
Setting up processes and tools to ensure the accuracy, completeness and relevance of data.
Head of value proposition and partner network development.
Ramzan Sultygov
More than 7 years of experience in the largest fintech companies in the country (Sber, Gazprombank).
Main work directions:
Optimization of processes and economic efficiency, search for business growth points.
Launch and development of product solutions.
Development of customer experience and increasing loyalty.
Team coordinator
Elizaveta Andreeva
Project coordination in Russia and abroad
Education
Lomonosov Moscow State University (MSU), Faculty of Economics, majoring in «Economics».
Gubkin Russian State University of Oil and Gas (National Research University), International Energy Business, majoring in «Economics», 2022–2026.
Spanish C1, English B1, French A2.

Values

Comprehensive Premium Business Architecture

Complex
Consulting
support
Complex
Consulting
support
Duration
from 2-3 months
For whom
Enabling companies to execute a deep transformation of their premium direction with end-to-end change support with full support of all change stages.
Support formats
Development of a premium business strategy
Resolving product and service challenges
Comprehensive market and competitive environment analysis
Development and validation of growth hypotheses
Consultations on complex cases and situations
Monitoring implementation and execution
Team training and development
Work stages
Assessment of the current state
Development of a transformation roadmap
Implementation of changes with constant support
Performance monitoring and strategic adjustments

Metrics

Approach to work

We are a teamof constant explorationand new possibilities

We help you stand out in overcrowded categories and build a loyal and engaged customer community.

Each of us has worked with a premium audience, so every workshop and interview is built around thoughtful questions and deep expertise.

meetup

Premiumization has already restructured industries and redefined customer expectations

meetup

Values

Examples

premiumization

Electronics

Apple

Premium design and ecosystem in combination with user experience. Price and image premium in the technology category.

Cinema industry

IMAX and 3D

Premium format of presentation. Status-driven and emotionally charged immersive experience.

Automotive industry

Tesla

New definition of electric vehicles. Premium positioning based on innovation and brand image.

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Fitness industry

World Class

Leading network of premium fitness and wellness clubs

Restaurant business

Starbucks Reserve

High level of coffee experience. A network of premium clubs — not present in Russia.

Banking sphere

Alfa Only

Premium design, exclusive partnerships with TSUM, Alfa-Afisha, own business lounge and a Telegram channel

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